Story Time Felts Story
This company used to be known as The Story Teller but changed the name in 2005. We refer to Story Time Felts but they are one and the same!

Story Time Felts was established in 1988, when founders Lori and Dale Whiting first saw printed felt products at a convention. The vivid colors and intricate detail amazed Lori. The felt visual aids she saw were so stunning that she just had to reach out and touch them. She knew that if she were that excited about the products, others would be, too.

Patti Gardner had a similar experience when she was first introduced to the products later that year. Patti and her husband Jeff shared the Whitings' vision and in 1989 they became partners. In the beginning, their garages served as warehouses. Then in August of 1992, the Whitings and Gardners moved their families from Idaho and Nevada to Salem, Utah, where the company headquarters are now located.

In 1990, the company purchased its own heat transfer press. This meant that Story Time Felts could now design and print its own felt products - which is exactly what they did! Before the year was out, the first exclusive Story Time Felts product was launched. It was the Brenda Doll. She was a best seller for years and is still available by special order, though the more modern Jessica doll has taken her place in our catalog.

Over the years, the company has enjoyed tremendous success as it has matured and progressed right along with the children who have enjoyed over a decade of "See, Touch, Listen, and Learn" with Story Time Felts. It many ways, it barely resembles the fledgling home business that the Whitings and Gardners started. The one thing that remains constant is Story Time Felts's commitment to excellence and the belief that "When you touch the heart and mind of a child, you can change the future."

What makes Story Time Felts unique? Story Time Felts's tremendous success can be attributed to:

  • The appeal and power of our products.
  • The distinctive business opportunities offered through our Compensation Plan.
  • The quality of our customer service.

Story Time Felts has a unique niche in the market place because:

  • We offer some of the finest educational aids anywhere.
  • 90% of our products are available exclusively from Story Time Felts
  • We offer a full one-year warranty against defective products, as well as a 30-day satisfaction guaranteed policy for returns.
  • We are continually developing new products to address the needs of today's parents, educators, and children.
  • We offer a rewarding, flexible career opportunity that enables you to integrate a home based business into your life.

Finally, Story Time Felts is exceptional because you have joined us! Every individual associated with Story Time Felts enriches and improves the company as she adds her own creativity and innovation. We hope you will find Story Time Felts to be the right company for you.

If you have any questions at all about our products, mission, or opportunities, please contact Karen at 1-877-643-5521 or or visit


Story Time Felts
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Story Time is
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This site is owned by
Susie Rizzo
Susie Rizzo
Executive National Director
with Story Time Felts, Inc.
(Formerly The Story Teller)
Looking for Karen Clark?

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When you touch the
heart and mind of a
child, you can
change the future!

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