Product Quality of Our Felt - Made in the USA!

"A child watching TV is not learning to be a winner. He is learning to be a spectator instead of a do-er, a follower rather than a leader." ~John Rosemond

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We are CPSIA Safety Compliant.
Lead-free and safe!

Our customers are always amazed at the quality of the artwork on our felt visual aids. They ask, "How can they be washable and still be so colorfast? They're so bright! Does someone paint them by hand?"

Story Time Felts has spent over eighteen years perfecting the process of printing on felt using nontoxic dyes and heat sublimation.
See our manufacturing tour photos for more information.

These are nontoxic toys made right here in the USA at our manufacturing facilities in Utah. They start out as raw polyester felt sheets, and the artwork is printed onto paper transfers, then heat is used to dye the artwork into the felt.

  •  The felt has to be right. We've worked with our supplier for many years to perfect a preshrunk felt at just the right weight and blend for manageable, washable, colorfast felt.
  • The printing has to be right. We have fine-tuned the time (35 seconds), temperature ( 395 - 400 degrees F), and pressure (80 lbs) to bring you nontoxic colors unmatched for brilliance and detail.


What Story Time Felts felt is not...

  • Our colors are not cheap T-shirt-type screen printing that cracks and wears off. The printing on Story Time Felts felt won't crack or wear off. The nontoxic colors are actually dyed into the fabric.
  • It is not an ordinary "iron-on" transfer process either. We use a heat printing process that is much hotter than a regular household iron.
  • Our felt is not the stiff pellon you will get with other printed felt and flannelboard stories that are simply run through a printer. Our felt is soft and luxurious!
Order now to experience the magic of "See, Touch, List and Learn!"

Story Time Felts
Story Time Felts and More
Story Time is
Together Time..


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VIDEO: Watch 18 videos of Story Time Felts products from a preschool teacher on Cullen's Abc's

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This site is owned by
Susie Rizzo
Susie Rizzo
Executive National Director
with Story Time Felts, Inc.
(Formerly The Story Teller)
Looking for Karen Clark?

Contact Susie at
susie (at)

When you touch the
heart and mind of a
child, you can
change the future!

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Made in the USA
Made in the USA
with Non-Toxic Dyes

CPSIA Tested
This is a Safe Classic
American Made Toy!
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